The platform is rolling out a fresh option that enables them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the platform announced that it currently hosts over 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a full-scale release. This development comes amid a rise in AI-generated material, driven by new AI video creators.
AI Content on Other Platforms
Recent reports that almost one in 10 of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A large amount of this content is deemed low-quality AI content, a phrase for inferior, mass-produced content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the option to increase or decrease of that, according to their own choices,” said a company executive.
Scale of AI Content
The service shared that there are presently over a billion videos on its network tagged as artificially created. In total, more than 100 m media items are submitted to the app daily, making AI content a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be capable of decrease or raise the level of AI content they view by using the content preference option in the app and picking “AI-generated content”. Additional categories that can already be controlled under the filter cover current affairs, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s guidelines mandate users to identify “realistic” artificially created content, and it prohibits harmful deepfakes of public figures or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its community policies.
In addition, the app will now apply an artificially created label to content made using its proprietary AI systems, or flagged by an industry-wide initiative for identifying content made by AI. This step is intended to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore establishing a $2m AI literacy fund for professionals and organizations to develop educational content about ethical AI use. This initiative will assist non-profit groups dedicated to teaching programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, during controversy over plans to cut jobs for numerous review team members in the UK. The company is set to eliminate hundreds of positions in its user protection division in its British office, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most graphic content ahead of it has to be seen by people. The company reported a 76% decrease in disturbing and violent content seen by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
